I bought this for my two blond dog nephews last Christmas at a kiosk in the mall and it was a huge success. The dogs smelled wonderful and the clean smell lasted longer than with other products. The yellow lab had some trouble with dry skin--this product really helped that. One of the dog owners wished it came in a liquid shampoo style--he thought it would be easier to use on his big yellow lab--but the results were so positive, he got over this issue. Good luck to you with your business.